These guidelines apply to all persons who use our marks, including people who refer to our products in articles, news reports, as well as licensees, customers, consultants, outside vendors, and other third parties.
Affymetrix Trademark Philosophy
Affymetrix invests heavily in producing high-quality products that our customers demand. The Affymetrix trademarks are valuable intellectual property. Affymetrix uses its best efforts to educate the public about proper trademark usage and to protect trademarks. All trademarks and logos under which Affymetrix promotes or markets its products or services are, and shall remain, the exclusive property of Affymetrix. Affymetrix reserves the right to modify its marks.
Application of Trademark Guidelines
Licensees may have specific trademark use and guidelines rules in their licensing agreements. If this is the case, please follow those rules. If your agreement contains no specific rules please follow these guidelines.
Please use the Affymetrix trademarks as intended. If you have further questions on the proper use of Affymetrix trademarks please contact us.
Affymetrix invests heavily in producing high-quality products that our customers demand, and our brand names (i.e., trademarks) are valuable intellectual property. The guidelines below apply to all persons who use our marks, including the press, licensees, customers, consultants, outside vendors, and other third parties. It is the responsibility of the trademark owner to ensure proper use of its marks, including use of its marks by third parties.
Guidelines for Proper Trademark Use
Never use a trademark alone or as a noun. Always use a trademark as an adjective, followed by an appropriate noun that defines the product or service.
Correct: Affymetrix manufactures GeneChip® arrays.
Incorrect: Affymetrix manufactures the GeneChip®.
Never alter a trademark; always use it in the exact way in which it was registered.
Correct: GeneChip® array (when the symbol is included) or GeneChip array
Incorrect: GeneChip array®, Gene Chip array, Genechip array, genechip array, GC array
Never use a trademark in the possessive form.
Correct: Possibilities are endless with the GeneChip® array.
Incorrect: The GeneChip's possibilities are endless.
Never abbreviate a trademark.
Incorrect: GC array
Correct: GeneChip® array
Use the correct style format for generic descriptors (the noun(s) that follow a trademark).
Only capitalize generic descriptor(s) when they are being used in a formal product name.
Correct: GeneChip® miRNA 4.0 Array; VeriQuest® Probe qPCR Master Mix, MagniSort Human CD8 Naïve T cell Enrichment Kit
Incorrect: GeneChip® miRNA 4.0 array, VeriQuest® Probe qPCR master mix, MagniSort human CD8 T cell enrichment kit
All other appearance of generic descriptors following a trademark are written with lowercase letters.
Correct: GeneChip® miRNA arrays, VeriQuest® master mix; Magnisort reagents
Incorrect: GeneChip® miRNA Arrays, VeriQuest® Master Mix; Magnisort Reagents
Do not combine Affymetrix trademarks with third-party trademarks unless there is a legal agreement with a partner that specifies otherwise.
Correct: GeneChip® Eukaryotic Expression Arrays require Enzo® BioArray HighYield RNA transcript labeling kit
Incorrect: GeneChip® Enzo HighYield RNA® Bioarray
Whenever using a third-party mark, check the party's website and use the mark according to the stated guidelines also provide a separate trademark byline for all third-party marks before the Affymetrix trademark byline).
Any principal or secondary level domain name should not be identical to or virtually identical to any of the Affymetrix marks.
The website owner may not register any domain name containing an Affymetrix mark and may not claim any trademark or similar proprietary rights in the domain name.
This list of registered and unregistered trademarks is not an exhaustive list. The omission of a mark from this list should not be considered an indication that Affymetrix does not use the trademark, and does not constitute a waiver of any intellectual property rights that Affymetrix might have in the trademark. Inquiries regarding the ownership and status of any Affymetrix trademark, and the ability to obtain a limited license to Affymetrix trademarks, may be sent to email@example.com.
- Command Console®
- Eureka Genomics®
- Instant ELISA®
- OneComp eBeads®
- 123Count eBeads®
- The New Standard of Excellence®
- UltraComp eBeads®
- Eureka Genotyping
- Expression Console
- Full Spectrum Cell Analysis
- Genetic Performance Certified
- Genotyping Console
- InstantOne ELISA
- Powered by Affymetrix
- Tested User Friendly
In general, a trademark symbol (™ or ®) is required for all prominent uses of the mark except where space or style criteria prevent compliance with this requirement (please consult Marketing Communications in these cases).
Use of trademark symbols in product lists
The symbol should be used in all instances.
Use of trademark symbols in scientific and technical papers
The symbol should be used with the mark at first use in the paper.
Annual and quarterly reports
The symbol should be used with the first or most prominent use of each trademark on each page and there should be a trademark byline.
The symbol should be used with the first or most prominent use of each trademark. For long documents (more than 4 pages), the symbol should be used at first or most prominent mention in each section. There should also be a trademark byline.
Website and email marketing
The symbol should be used with the first or most prominent use of each trademark on each page and should be used on all marks in product lists, even if marked previously on the same page. There should also be a trademark byline.
The symbol should be used with the first or most prominent use of each trademark in each chapter or section and there should be a trademark byline.
Labels and packaging
The symbol should be used in all cases.
Affymetrix trademarks present in text should be attributed with an appropriate trademark byline. The byline should be in at least eight point font. Generally, it appears at the end of a document or on the back of a package, but it may be placed elsewhere if appropriate.
Examples of standard byline language include:
Affymetrix, Affymetrix logo, and GeneChip® are registered trademark of Affymetrix, Inc.
Affymetrix, Affymetrix logo, and CustomExpress are trademarks of Affymetrix, Inc.
Affymetrix, Affymetrix Logo, and all other trademarks are the property of Affymetrix, Inc.
To attribute ownership of a trademark:
- You should insert the appropriate trademark symbol immediately after the actual trademark (see Placement) at first or most prominent mention minimally (see Guidelines). If or ® is unavailable, you may use the appropriate parenthetical trademark designation: (TM) or (R).
- You should include a trademark byline. The byline is usually placed at the end of a document (minimum 8 point font) preceding the copyright notice.